MARKETING YOUR HOME
Marketing your home strategically and effectively — whether that property is in Montecito, Santa Barbara, Hope Ranch, Summerland or Carpinteria — is the most important service Cristal provides to you, the Seller. She begins with an in-depth assessment of your home’s value within the context of current market trends, then develops a targeted approach to presentation of the property in order to maximize its impact in the marketplace and attain the optimal sales result. Cristal’s marketing expertise includes skills in local, regional and national publication placement as well as in distinctive internet presence. The goal is strong local as well as worldwide exposure of your property. In addition, Cristal’s promotion of your home is supported by the strength of Sotheby’s International Realty® — the world’s most respected name in the representation of exceptional real estate.
DIRECT MAIL MARKETING
Cristal’s direct marketing campaigns deliver information on your property into the hands of qualified consumers. Beautifully produced full-color postcards and brochures are addressed to targeted geographic and demographic groups composed of discerning buyers. Tried and true, this remains a valuable method of marketing your home.
UPSCALE MAGAZINE ADVERTISING
Presenting your property immersed in the pages of the most attractive, respected and well-read periodicals assures its exposure to the qualified buyers in the core readership demographic of the publications.. Each of Cristal’s listings is showcased through custom photographs and professionally-written descriptive copy.
Newspaper real estate sections – typically published in print and online versions – are routinely consulted about property for sale. Cristal knows that when properly timed and placed, this method of advertising provides wide distribution to consumers in the Santa Barbara area, Los Angeles and beyond. She places ads on specific days and within special supplements in order to gain maximum exposure for her clients’ properties.
With statistics indicating that around 90% of all residential real estate transactions begin online, it follows that the internet is a vital source of real estate and property information for buyers. Cristal maintains a significant internet presence via her state-of-the-art website, representation on Sotheby’s International Realty’s sophisticated website, and cutting-edge methods of utilizing social media.
- Targeted Email Cristal selectively markets her listings via her proprietary email list of current and recent clients as well as additional qualified potential home buyers. These emails typically contain a comprehensive package of high-quality photographs and professionally-written descriptive copy about a specific property.
- Montecito-Estate.com & CristalClarke.com
Both internet domain names lead potential buyers to Cristal’s state-of-the-art website. Built on a cutting-edge WordPress platform, its design is interesting and engaging while its search engine-optimized structure and content ensure high visibility, accessibility and worldwide exposure. The website’s Cristal’s Listings, the Exclusive Properties section, features a beautiful photo slideshow and professionally-written description of each property, and the “Featured Property” window on the site’s homepage offers a rotating direct link to each listing.
- Sotheby’s International Realty® Websites Comprehensive, informative, multi-lingual and aesthetically appealing, the Sotheby’s International Realty® websites provide a major worldwide presence for Cristal’s property listings. All of her listings are available 24/7 to the thousands of potential buyers who visit www.SothebysHomes.com and www.SothebysRealty.com every day.